About Skala
Skala is a digital advertising agency specializing in paid media for eCommerce and digital products. We help brands scale revenue through performance-driven campaigns across Meta, Google, and TikTok.
Who We Are
Founded and operated by Hugo Bazan LLC, Skala is a performance advertising agency focused on direct response marketing. We specialize in VSL funnels, paid social, and paid search for brands in the eCommerce and digital product space.
Our methodology — the Skala System — is a 6-phase process: constant research, strategic planning, variation creation, controlled launch, daily optimization, and infinite scaling of winners.
Company Information
- Legal Name: Hugo Bazan LLC
- Type: US-Registered Limited Liability Company
- Address: 651 N Broad St, Suite 201, Middletown, DE 19709, United States
- Phone: +1 (205) 460-7957
- Email: admin@skala.gg
- Website: skala.gg
Our Services
Paid Social Advertising
Meta/Facebook, Instagram, and TikTok campaign management, creative testing, and scaling.
Paid Search Advertising
Google Ads — Search, Performance Max, and Demand Gen campaigns optimized for ROI.
Performance Marketing & ROI Optimization
Data-driven decisions to maximize ROAS and minimize CPA across all paid channels.
Campaign Management & Automation
Programmatic campaign operations using proprietary internal tools built on official APIs.
eCommerce & Digital Product Advertising
Specialized strategies for physical products and digital offers across all major platforms.
Multi-Market Advertising
Campaign management across US, European, and Latin American markets.
Our Technology
As a performance advertising agency managing campaigns at scale across multiple platforms and markets, we developed proprietary automation technology to streamline our operations. Our internal tools leverage the Google Ads API, TikTok Marketing API, and Meta Marketing API to:
- 1
Create and manage advertising campaigns programmatically across multiple ad accounts and markets.
- 2
Monitor real-time campaign performance metrics (spend, CPA, conversions, ROAS) and generate automated reports.
- 3
Implement performance-based rules to pause underperforming ads and scale high-performers.
- 4
Manage budgets, bidding strategies, and audience targeting at scale.
- 5
Coordinate cross-platform advertising efforts across Meta, Google, and TikTok.
- 6
Automate creative testing and iteration across platforms.
This technology is built and used exclusively by our internal team to serve our advertising operations more efficiently. It is not a public SaaS product.
Ready to scale your brand?
Get in touch with our team at admin@skala.gg